About us

Genevieve and Eloise Shouls

Sisters and Co-founders of Fleur de la Couture

Fleur de la Couture is run by two London-based siblings who have a passion for silk flowers and creating beautiful floral designs. We created a silk flower arch for Genevieve's wedding, and we enjoyed the experience so much that after perfecting our silk floristry skills, Fleur de la Couture was born. Most of our time is spent creating beautiful bespoke designs for weddings and events.

Like a traditional florist, we will have consultations to understand your personalised floral requirements, working with your style, colour, theme and budget to make truly beautiful bespoke designs. 

We are based between South London and South Nottingham and we can do hired installations within Greater London / Surrey and the Nottinghamshire.

Why silk flowers?

There are many benefits to silk flowers. As well as being stunningly beautiful and realistic:

They don't wilt

They're a beautiful keepsake from your event

You can see your exact design as it's being made, and make alterations

They're easy to transport as they are lightweight and durable

They're reusable - our hire items can be reused again and again, and we reuse flowers in new bespoke designs

Hassle-free! No need for watering or constant attention

They're non-seasonal (yes, you can have peonies all year round!)

They can be installed earlier than fresh flowers to reduce the last-minute rush before a big day

All of our silk flowers are the highest quality and all stems are hand selected by us to perfectly imitate a fresh flower or foliage. We take great care to source the most realistic flowers and we're sure you'll be delighted with the results.

Many of our displays have been watered by mistake as people think they're real!

Flower Bouquet
Love our flowers and designs? Check out our sister company, Fleur du Coeur